The NBA is conducting the third annual "Basketball Without Borders" event in Sao Paulo, Brazil this week. Here are some highlights so far:
Day 2: ...more than 60 Special Olympics athletes visited the BWB Americas headquarters at Esporte Clube Pinheiros to tip-off the camp's community outreach. The clinic gave guest athletes the opportunity to work on their passing, shooting and rebounding skills alongside NBA stars. Kids were thrilled to share the court with some of the league's best, and left the gym with happy faces and unforgettable memories.
Day 3: NBA players and coaches continued their commitment to community outreach by participating in an NBA Cares Legacy Project, the league’s premiere outreach activity, where a state-of-art Learn & Play Center was dedicated at Coliseu Favela in Sao Paulo. In partnership with Nike, CUFA (Central Unica das Favelas) and Rede Jovem (Youth Net), the NBA donated two newly refurbished basketball courts and a multimedia room with 15 laptop computers donated by Lenovo.
As part of the NBA’s commitment to building long-term projects that help develop kids in underserved areas, the courts and multimedia room will be staffed by Rede Jovem with basketball coaches and tutors, respectively, for a full year following the dedication ceremony. To date, the NBA and its teams have created 185 places to live, learn and play globally, 45 of which are outside of the United States.
It's good to see that the NBA's global outreach goes beyond generating revenue for the league and also gives back to international communities.
Click on the NBA Global site to read more about this event.
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